It's the most important piece of furniture for Michael and Jeppe. "We see the kitchen as part of the furniture," not a room shunned to the corner of the home where food preparation happens while the entertainment is elsewhere. Christina Meyer Bengtsson's design was used as the base for her vision. Reform worked with fashion designer Stine Goya on an all-brass kitchen for her showroom in Copenhagen, who is known for her combination of strong colors with gold. Jeppe couldn't find a company that suited his aesthetic so he decided to start one-he thinks this is why so many people can relate to Reform. "We wanted to create a kitchen company that was innovative and forward-thinking while pushing the boundaries of what kitchen design can be like in the future," they explain. An emphasis on healthier cooking and design becoming a subject that connects with ever more people created a space for a fresh approach to kitchens. Lifestyle changes and a culinary revolution transformed these forgotten spaces into the spin of modern life at home. Kitchens for generations were overlooked in homes and from a design perspective. Jeppe couldn't find a kitchen company that suited his aesthetic so he decided to start one Michael and Jeppe wanted to create something that highlighted aesthetic values while maintaining functionality at the core. Unless you were designing for a luxury market, the industry was stagnating and aesthetics were being overlooked. Jeppe holds a Master's in Marketing and Economics, he was a former partner at a carpentry and design business.īefore Reform began, they were discussing kitchen design one day and were stunned at how "old and boring" the industry was. Michael is an engineer and former employee at Bjarke Ingels’ architectural firm BIG. Creating a forward-thinking brand that respects traditional techniques is originally what brought Michael and Jeppe together. The speakers, known for their forward-thinking styles and approach, reflected on their experiences and the progressives techniques being used in their work. The panel discussion allowed individuals to interrupt their perspectives of modern design while laying out visions for a future world. SURFACE was a collaboration between Reform and Norm Architects, here we see fronts in sawn cut natural oak with handles in black coated steel. The panel delved into how design can lead to freedom in creative thinking and reflected design processes from their own personal experiences. ‘Design Translations - Rituals, Curiosity, Everyday’ saw Lukas Feireiss moderate a conversation between Jeppe, Sam Chermayeff, Ania Rosinke, and Katrin Greiling. Reform also explored how art and design shape everyday life experiences through a panel discussion in their Mitte showroom. Rare and sought-after design pieces curated from the Antwerp-based design label’s collection were presented at their showroom, including examples of artist-designed cutlery, furniture, and home furnishings. Shortly after moving, and to coincide with Berlin Design Week, they teamed up with valerie_objects for a week-long collaboration to challenge ideas of what a kitchen should be. Michael will be based in Berlin during the working week and weekends in Denmark, while Jeppe and his family have completely relocated. With Michael and Jeppe’s attention focused on Reform’s expansion into Germany, they decided to both relocate to Berlin-becoming housemates in Prenzlauer Berg along the way. They opened the Berlin Mitte showroom earlier in 2019 and next year they plan to launch in Los Angeles and Munich.īASIS is Reform's own design and where it all started. With its stylish round design, the BASIS handle is inspired by the 1960s Scandinavian kitchens design and is a good take on timeless and classic kitchen design. (Photo: Reform)Īs their presence and demand have grown in Germany, a Cologne showroom was opened a few weeks ago and Hamburg is set to follow later this year. In 2016 they opened their first store in Copenhagen, the following year Reform New York was launched, with Jeppe moving stateside while Michael stayed in Copenhagen. Born in Denmark, but never considered "just a Danish company," the vision was always international. We caught up with the founders to discuss bringing Reform to other German locations and defining timeless design.įounded in 2014 over a beer, Michael and Jeppe wanted to challenge industry giants veered toward exclusive clientele by making good design more accessible. The pair relocated to Berlin last month ahead of Design Week, celebrating this year’s edition through a series of collaborations and events from their Mitte showroom. Michael Andersen and Jeppe Christensen are making a bold statement about design, longevity, and accessibility through Reform’s distinctive aesthetic and approach to manufacturing.
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